The Aquariums wanted to begin a new Adopt-An-Animal program as a way to generate support for their animal care, exhibits and programs. Our client studied similar programs at zoos and aquariums around the country, and came up with an outline of the types of materials to be included in an “adoption” package. Our team developed custom animal silhouette illustrations (based on actual animals at the NC Aquariums) as part of multiple branding solutions that we presented to the client. Once final logos were selected, our team designed five unique animal fact cards, a certificate of adoption, logo car decals, and an HTML e-blast.
The program has been incredibly successful since launching at the end of summer 2012 and still continues today.