NC Museum of Natural Sciences Annual Fund – Lobby Materials-0
NC Museum of Natural Sciences Annual Fund – Lobby Materials-1
NC Museum of Natural Sciences Annual Fund – Lobby Materials-2
NC Museum of Natural Sciences Annual Fund – Lobby Materials-3

NC Museum of Natural Sciences Annual Fund – Lobby Materials

The North Carolina Museum of Natural Sciences is the largest natural history museum in the Southeast and is the state’s most visited cultural attraction. Each year, around 1.2 million people visit the museum, where admission is free. Fundraising, including a membership program, is handled by the Friends of the North Carolina Museum of Natural Sciences, a 501(c)3 tax‐exempt nonprofit organization.

The highest motivation for becoming a member of a free museum is philanthropy, and the museum has an active membership of 3,700, which includes Individual, Individual‐plus‐1, and Family memberships. The Brimley Society, the highest level of philanthropy, includes individuals, couples, and corporate donors. Currently, there are 10 levels of membership support in amounts that range from $50 to $10,000.

SJD proposed an integrated annual fund campaign that included: a direct mail appeal with one reminder; annual fund/renewal emails in three waves; and online giving via refreshed web pages. These efforts were supported by museum signage, staff buttons/donor stickers, and take‐away giving envelopes at information desks. Direct mail and email were highly personalized for various audience segments.


Related Items

  • NC Aquariums Certificates

    Certificate, Print

    The service award certificate is given to employees who have been recognized for their loyalty and dedication at the North…

  • NC Aquariums “Tell the Director” Comment Cards

    Flyer, Print

    Double-sided rack cards created for the four locations of the NC Aquariums, sized to 9″ x 4″. This was a…

  • Ravenscroft

    Ravenscroft School Direct Marketing

    Higher Education Recruitment, Marketing, Print, Recruitment

    Various marketing materials designed for Ravenscroft School, incorporating the identity and branding system our team designed. Ravenscroft School Viewbook


© 2019 Sally Johns Design + Strategic Marketing. All rights reserved.