The Difficult Airway Courses Direct Mail Marketing-0

The Difficult Airway Courses Direct Mail Marketing

Integrated online marketing, print, e-mail and direct mail campaigns to attract and promote attendance in the Airway Management Education Center (AMEC) course inventory around the world, as well as expand the course locations and reach to its expanding medical audience.

The primary backbone of the Integrated Marketing approach is national and international direct mail campaigns each fall. The mail campaign recruits medical professionals to enroll in the course work directly or drive them to the website portals that detail the courses, their continuing education credits (CEUs), and regional course locations convenient to the prospect. Periodic highly-targeted follow up mailings are done throughout the year using inventory from the initial fall print run.

The AMEC course inventory has grown steadily each year and has expanded to European and Asian markets.

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